Primitive

In 2008, Paul Rodriguez, Heath Brinkley, Andy Netkin, Jay Partow, and Jubal Jones founded "Primitive", a skateboard and clothing store in Encino, CA.Paul Rodriguez had been sponsored by Plan B Skateboards, but quit the team out of a desire to have more ownership and control over his career. After Paul's departure from Plan B, he printed and sold a limited run of 500 gold-foil Primitive decks, and due to the strong response, decided to launch an ongoing skateboard company, with the help of Andy and Jubal. Ten months after Paul Rodriguez's departure from Plan B, Primitive was officially announced on April 10, 2014. The original team was Paul Rodriguez as a pro, with Carlos Ribeiro and Nick Tucker as amateurs. Primitive has featured a number of "collaboration" decks and griptape that featured rappers like Tupac Shakur, and Notorious B.I.G. In 2018, Primitive released collaborations with Dragon Ball Z and Rick and Morty. ...

Read MorePrimitive

About us

In the emblematic neighborhood of Poblenou, just a few minutes from the sea and the Mar Bella Skatepark, Venero is born. Located on the ground floor of a building from the 1900s, the high doors and glass showcase of a place that is more than just a skate shop stand out even more. The concept of Venero is to combine an exhibition of selected products in an industrial design environment, bringing together the elements that characterize urban fashion and skateboarding: wood, metal and concrete. In our exhibition space, in addition to fashion brands such as Stüssy, Herschel, Stance, Brixton, Nixon, Fjallraven, Thrasher, Rip N Dip, there are two mini chill-areas, a workshop zone and an outdoor patio with vertical garden for the sunniest days. The large selection of skate hard material presents brands such as Madness, Welcome, Polar, Palace, Primitive in addition to the well-known Santa Cruz, Enjoi, Almost, Darkstar, Blind, Independent, Venture, Thunder, Spitfire, Tensor and Bones.   If you pass by Poblenou, whether is to fix your skate, buy clothes or have a coffee watching a new videopart, Venero is there for that .. and much more! ...

Read MoreAbout us